Marketing mix factors influencing consumer decision making toward caf /̌
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2011
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| Subjects: |
| _version_ | 1826447945488138240 |
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| author | Oh, Yin Fang, author Abu Bakar Abd. Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Oh, Yin Fang, author Abu Bakar Abd. Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Oh, Yin Fang, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:18:46Z |
| format | |
| id | KOHA-OAI-TEST:456312 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:18:46Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4563122020-12-19T17:16:39ZMarketing mix factors influencing consumer decision making toward caf /̌ Oh, Yin Fang, author Abu Bakar Abd. Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLConsumer behaviorConsumers' preferencesRestaurants |
| spellingShingle | Consumer behavior Consumers' preferences Restaurants Oh, Yin Fang, author Abu Bakar Abd. Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Marketing mix factors influencing consumer decision making toward caf /̌ |
| title | Marketing mix factors influencing consumer decision making toward caf /̌ |
| title_full | Marketing mix factors influencing consumer decision making toward caf /̌ |
| title_fullStr | Marketing mix factors influencing consumer decision making toward caf /̌ |
| title_full_unstemmed | Marketing mix factors influencing consumer decision making toward caf /̌ |
| title_short | Marketing mix factors influencing consumer decision making toward caf /̌ |
| title_sort | marketing mix factors influencing consumer decision making toward caf ̌ |
| topic | Consumer behavior Consumers' preferences Restaurants |
| work_keys_str_mv | AT ohyinfangauthor marketingmixfactorsinfluencingconsumerdecisionmakingtowardcaf AT abubakarabdhamidsupervisor marketingmixfactorsinfluencingconsumerdecisionmakingtowardcaf AT fakultipengurusandanpembangunansumbermanusia marketingmixfactorsinfluencingconsumerdecisionmakingtowardcaf |