Corporate store brand versus famous product brand : a decision making from customers /

Corporate store brand versus famous product brand : a decision making from customers /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Tock Jing Mi, author, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Branding (Marketing)
Brand choice
Consumers' preferences

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