Corporate store brand versus famous product brand : a decision making from customers /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2011
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| Subjects: |
| _version_ | 1796739625425829888 |
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| author | Tock Jing Mi, author Rohaizat Baharun, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Tock Jing Mi, author Rohaizat Baharun, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Tock Jing Mi, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:19:11Z |
| format | |
| id | KOHA-OAI-TEST:456452 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:19:11Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4564522020-12-19T17:16:39ZCorporate store brand versus famous product brand : a decision making from customers / Tock Jing Mi, author Rohaizat Baharun, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLBranding (Marketing)Brand choiceConsumers' preferences |
| spellingShingle | Branding (Marketing) Brand choice Consumers' preferences Tock Jing Mi, author Rohaizat Baharun, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Corporate store brand versus famous product brand : a decision making from customers / |
| title | Corporate store brand versus famous product brand : a decision making from customers / |
| title_full | Corporate store brand versus famous product brand : a decision making from customers / |
| title_fullStr | Corporate store brand versus famous product brand : a decision making from customers / |
| title_full_unstemmed | Corporate store brand versus famous product brand : a decision making from customers / |
| title_short | Corporate store brand versus famous product brand : a decision making from customers / |
| title_sort | corporate store brand versus famous product brand a decision making from customers |
| topic | Branding (Marketing) Brand choice Consumers' preferences |
| work_keys_str_mv | AT tockjingmiauthor corporatestorebrandversusfamousproductbrandadecisionmakingfromcustomers AT rohaizatbaharunsupervisor corporatestorebrandversusfamousproductbrandadecisionmakingfromcustomers AT fakultipengurusandanpembangunansumbermanusia corporatestorebrandversusfamousproductbrandadecisionmakingfromcustomers |