Measuring customer's satisfaction and consumer buying behavior about consumer product : a case study in Munchy's Sdn. Bhd. Batu Pahat, Johor /

Measuring customer's satisfaction and consumer buying behavior about consumer product : a case study in Munchy's Sdn. Bhd. Batu Pahat, Johor /

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Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Lam, Poh Hui, author, Norhayati Mohmad Zakwan @ Zakuan, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer satisfaction
Consumer behavior
Food industry and trade

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