The future of competition : co-creating unique value with customers /
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discover...
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Format: | |
Language: | eng |
Published: |
Boston, Mass. : Harvard Business School Pub.,
c200
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