The future of competition : co-creating unique value with customers /

The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discover...

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Bibliographic Details
Main Authors: 256420 Prahalad, C. K., Ramaswamy, Venkatram
Format:
Language:eng
Published: Boston, Mass. : Harvard Business School Pub., c200
Subjects: