Strategic management : creating competitive advantages /

Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Strategic formulation -- Business-level stra...

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Bibliographic Details
Main Author: Dess, Gregory G.
Format:
Language:eng
Published: New York, NY : McGraw-Hill/Irwin, 2012
Subjects: