Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

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Bibliographic Details
Main Author: 211523 Gummesson, Evert
Format:
Published: Oxford : Butterworth Heinemann, 1999
Subjects:
Relationship marketing

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