Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

36

Bibliografiske detaljer
Hovedforfatter:	211523 Gummesson, Evert
Format:
Udgivet:	Oxford : Butterworth Heinemann, 1999
Fag:	Relationship marketing

Lignende værker

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
af: Gummesson, Evert, 1936-
Udgivet: (2002)

Toward a theory of professional service marketing/
af: 211523 Gummesson, Evert

Relationship marketing /
af: Egan, John, 1952-, et al.
Udgivet: (2005)

Relationship marketing : exploring relational strategies in marketing /
af: Egan, John, 1952-
Udgivet: (c201)

Marketing management : a relationship approach /
af: 417283 Hollensen, Svend
Udgivet: (2003)

Creating the marketing experience : new strategies for building relationships with your target market /
af: 332708 Marconi, Joe
Udgivet: (2005)

Relationship marketing : perspectives, dimensions and contexts /
af: 391058 Harwood, Tracy, et al.
Udgivet: (2008)

The Importance of Customer Relationship Management in the Automotive Market
af: Adrian-Costinel Tănase
Udgivet: (2024-06-01)

Relationship Marketing in the Digital Age /
af: Palmatier, Robert W., author 632749, et al.
Udgivet: (2019)

Marketing channels : a relationship management approach /
af: 322896 Pelton, Lou E., et al.
Udgivet: (1997)

Managing market relationships : methodological and empirical insights /
af: 313632 Lindgreen, Adam
Udgivet: (2008)

Marketing channels : a relationship management approach
af: 322896 Pelton, Lou E., et al.
Udgivet: (2002)

Relationship marketing : management of customer relationships /
af: Bruhn, Manfred, author
Udgivet: (2003)

Relationship marketing : dialogue and networks in the e-commerce era /
af: Varey, Richard J., 1955-
Udgivet: (2002)

Developing Digital Marketing : Relationship Perspectives /
af: Thaichon, Park, editor 646970, et al.
Udgivet: (2021)

Strategic relationship marketing /
af: 303472 Hougaard , Soren, et al.
Udgivet: (2002)

THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES
af: SABOU FELICIA
Udgivet: (2016-12-01)

Relationship marketing : a consumer experience approach /
af: 494750 Baron, Steve, et al.
Udgivet: (2010)

Relationship Marketing By Energy Companies
af: Felicetta IOVINO
Udgivet: (2015-12-01)

Up close & personal? : customer relationship marketing @ work /
af: Gamble, Paul R., et al.
Udgivet: (2006)

Tolonglah jual kepada saya!= Permission marketing /
af: 261622 Godin, Seth, et al.
Udgivet: (2012)

Opt-in marketing : increase sales exponentionally with consenual marketing /
af: 303906 Roman, Ernan, et al.
Udgivet: (2004)

Event Marketing Model in the Industrial Markets
af: Abolfazl khosravi, et al.
Udgivet: (2024-12-01)

Marketing the sports organisation : building networks and relationships /
af: Ferrand, Alain, 1952-, et al.
Udgivet: (2009)

FEATURES OF DIGITALIZATION OF RELATIONSHIPS IN THE INDUSTRIAL MARKET
af: A. V Zheregelya
Udgivet: (2020-03-01)

Unmarketing : stop marketing. start engaging. /
af: 501240 Stratten, Scott
Udgivet: (2010)

The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
af: Jose Alberto Panduro-Ramirez, et al.
Udgivet: (2024-12-01)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
af: 261163 Stein, Donna Baier, et al.
Udgivet: (2005)

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0
af: Andriy Melnyk
Udgivet: (2024-12-01)

CYCLIC NATURE OF MARKETING PARADIGMS
af: Yuliya V. Syaglova
Udgivet: (2017-09-01)

Qualitative methods in management research /
af: 211523 Gummesson, Evert
Udgivet: (2000)

Qualitative methods in management research /
af: 211523 Gummesson, Evert
Udgivet: (1991)

ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET
af: MIRELA-CRISTINA VOICU, et al.
Udgivet: (2012-05-01)

Analyses of element social measurement, brand awareness, 4ps of social marketing of condom social marketing /
af: Lim, Cha King, author, et al.
Udgivet: (2011)

CRM : the foundation of contemporary marketing strategy /
af: 419877 Baran, Roger J., et al.
Udgivet: (2013)

The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis
af: Tuan Cong Dao, et al.
Udgivet: (2024-12-01)

Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders
af: Vlad ROŞCA
Udgivet: (2013-07-01)

Relationship marketing based competing model for knowledge sharing in incubator /
af: Masoumeh Zeyb Arzani, 1988-, author, et al.
Udgivet: (2016)

Relationship marketing based competing model for knowledge sharing in incubator /
af: Masoumeh Zeyb Arzani, 1988-, author
Udgivet: (2016)

Customer relationship management : integrating marketing strategy and information technology /
af: 391500 Zikmund, William G., et al.
Udgivet: (2003)