Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Antzeko izenburuak

• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
  nork: Gummesson, Evert, 1936-
  Argitaratua: (2002)
• Toward a theory of professional service marketing/
  nork: 211523 Gummesson, Evert
• Relationship marketing /
  nork: Egan, John, 1952-, et al.
  Argitaratua: (2005)
• Relationship marketing : exploring relational strategies in marketing /
  nork: Egan, John, 1952-
  Argitaratua: (c201)
• Marketing management : a relationship approach /
  nork: 417283 Hollensen, Svend
  Argitaratua: (2003)