Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

36

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	211523 Gummesson, Evert
Formáid:
Foilsithe / Cruthaithe:	Oxford : Butterworth Heinemann, 1999
Ábhair:	Relationship marketing

Míreanna comhchosúla

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
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Relationship marketing : dialogue and networks in the e-commerce era /
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Developing Digital Marketing : Relationship Perspectives /
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THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES
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Up close & personal? : customer relationship marketing @ work /
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Qualitative methods in management research /
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Qualitative methods in management research /
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Analyses of element social measurement, brand awareness, 4ps of social marketing of condom social marketing /
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The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis
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Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders
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Relationship marketing based competing model for knowledge sharing in incubator /
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Relationship marketing based competing model for knowledge sharing in incubator /
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