Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

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Bibliografski detalji
Glavni autor:	211523 Gummesson, Evert
Format:
Izdano:	Oxford : Butterworth Heinemann, 1999
Teme:	Relationship marketing

Slični predmeti

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
od: Gummesson, Evert, 1936-
Izdano: (2002)

Toward a theory of professional service marketing/
od: 211523 Gummesson, Evert

Relationship marketing /
od: Egan, John, 1952-, i dr.
Izdano: (2005)

Relationship marketing : exploring relational strategies in marketing /
od: Egan, John, 1952-
Izdano: (c201)

Marketing management : a relationship approach /
od: 417283 Hollensen, Svend
Izdano: (2003)

Creating the marketing experience : new strategies for building relationships with your target market /
od: 332708 Marconi, Joe
Izdano: (2005)

Relationship marketing : perspectives, dimensions and contexts /
od: 391058 Harwood, Tracy, i dr.
Izdano: (2008)

The Importance of Customer Relationship Management in the Automotive Market
od: Adrian-Costinel Tănase
Izdano: (2024-06-01)

Relationship Marketing in the Digital Age /
od: Palmatier, Robert W., author 632749, i dr.
Izdano: (2019)

Marketing channels : a relationship management approach /
od: 322896 Pelton, Lou E., i dr.
Izdano: (1997)

Managing market relationships : methodological and empirical insights /
od: 313632 Lindgreen, Adam
Izdano: (2008)

Marketing channels : a relationship management approach
od: 322896 Pelton, Lou E., i dr.
Izdano: (2002)

Relationship marketing : management of customer relationships /
od: Bruhn, Manfred, author
Izdano: (2003)

Relationship marketing : dialogue and networks in the e-commerce era /
od: Varey, Richard J., 1955-
Izdano: (2002)

Developing Digital Marketing : Relationship Perspectives /
od: Thaichon, Park, editor 646970, i dr.
Izdano: (2021)

Strategic relationship marketing /
od: 303472 Hougaard , Soren, i dr.
Izdano: (2002)

THE RELATIONSHIP MARKETING APPLICATION IN SMALL AND MEDIUM-SIZED ENTERPRISES
od: SABOU FELICIA
Izdano: (2016-12-01)

Relationship marketing : a consumer experience approach /
od: 494750 Baron, Steve, i dr.
Izdano: (2010)

Relationship Marketing By Energy Companies
od: Felicetta IOVINO
Izdano: (2015-12-01)

Up close & personal? : customer relationship marketing @ work /
od: Gamble, Paul R., i dr.
Izdano: (2006)

Tolonglah jual kepada saya!= Permission marketing /
od: 261622 Godin, Seth, i dr.
Izdano: (2012)

Opt-in marketing : increase sales exponentionally with consenual marketing /
od: 303906 Roman, Ernan, i dr.
Izdano: (2004)

Event Marketing Model in the Industrial Markets
od: Abolfazl khosravi, i dr.
Izdano: (2024-12-01)

Marketing the sports organisation : building networks and relationships /
od: Ferrand, Alain, 1952-, i dr.
Izdano: (2009)

FEATURES OF DIGITALIZATION OF RELATIONSHIPS IN THE INDUSTRIAL MARKET
od: A. V Zheregelya
Izdano: (2020-03-01)

Unmarketing : stop marketing. start engaging. /
od: 501240 Stratten, Scott
Izdano: (2010)

The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
od: Jose Alberto Panduro-Ramirez, i dr.
Izdano: (2024-12-01)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
od: 261163 Stein, Donna Baier, i dr.
Izdano: (2005)

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0
od: Andriy Melnyk
Izdano: (2024-12-01)

CYCLIC NATURE OF MARKETING PARADIGMS
od: Yuliya V. Syaglova
Izdano: (2017-09-01)

Qualitative methods in management research /
od: 211523 Gummesson, Evert
Izdano: (2000)

Qualitative methods in management research /
od: 211523 Gummesson, Evert
Izdano: (1991)

ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET
od: MIRELA-CRISTINA VOICU, i dr.
Izdano: (2012-05-01)

Analyses of element social measurement, brand awareness, 4ps of social marketing of condom social marketing /
od: Lim, Cha King, author, i dr.
Izdano: (2011)

CRM : the foundation of contemporary marketing strategy /
od: 419877 Baran, Roger J., i dr.
Izdano: (2013)

The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis
od: Tuan Cong Dao, i dr.
Izdano: (2024-12-01)

Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders
od: Vlad ROŞCA
Izdano: (2013-07-01)

Relationship marketing based competing model for knowledge sharing in incubator /
od: Masoumeh Zeyb Arzani, 1988-, author, i dr.
Izdano: (2016)

Relationship marketing based competing model for knowledge sharing in incubator /
od: Masoumeh Zeyb Arzani, 1988-, author
Izdano: (2016)

Customer relationship management : integrating marketing strategy and information technology /
od: 391500 Zikmund, William G., i dr.
Izdano: (2003)