Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Նմանատիպ նյութեր

• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
  ‌: Gummesson, Evert, 1936-
  Հրապարակվել է: (2002)
• Toward a theory of professional service marketing/
  ‌: 211523 Gummesson, Evert
• Relationship marketing /
  ‌: Egan, John, 1952-, և այլն
  Հրապարակվել է: (2005)
• Relationship marketing : exploring relational strategies in marketing /
  ‌: Egan, John, 1952-
  Հրապարակվել է: (c201)
• Marketing management : a relationship approach /
  ‌: 417283 Hollensen, Svend
  Հրապարակվել է: (2003)