Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

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Bibliografische gegevens
Hoofdauteur:	211523 Gummesson, Evert
Formaat:
Gepubliceerd in:	Oxford : Butterworth Heinemann, 1999
Onderwerpen:	Relationship marketing

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