Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

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Detalhes bibliográficos
Autor principal:	211523 Gummesson, Evert
Formato:
Publicado em:	Oxford : Butterworth Heinemann, 1999
Assuntos:	Relationship marketing

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