Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Geahča maid

• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
  Dahkki: Gummesson, Evert, 1936-
  Almmustuhtton: (2002)
• Toward a theory of professional service marketing/
  Dahkki: 211523 Gummesson, Evert
• Relationship marketing /
  Dahkki: Egan, John, 1952-, et al.
  Almmustuhtton: (2005)
• Relationship marketing : exploring relational strategies in marketing /
  Dahkki: Egan, John, 1952-
  Almmustuhtton: (c201)
• Marketing management : a relationship approach /
  Dahkki: 417283 Hollensen, Svend
  Almmustuhtton: (2003)