Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Liknande verk

• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
  av: Gummesson, Evert, 1936-
  Publicerad: (2002)
• Toward a theory of professional service marketing/
  av: 211523 Gummesson, Evert
• Relationship marketing /
  av: Egan, John, 1952-, et al.
  Publicerad: (2005)
• Relationship marketing : exploring relational strategies in marketing /
  av: Egan, John, 1952-
  Publicerad: (c201)
• Marketing management : a relationship approach /
  av: 417283 Hollensen, Svend
  Publicerad: (2003)