Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

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Detaylı Bibliyografya
Yazar:	211523 Gummesson, Evert
Materyal Türü:
Baskı/Yayın Bilgisi:	Oxford : Butterworth Heinemann, 1999
Konular:	Relationship marketing

Benzer Materyaller

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