Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

36

书目详细资料
主要作者:	211523 Gummesson, Evert
格式:
出版:	Oxford : Butterworth Heinemann, 1999
主题:	Relationship marketing

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