Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm /

類似資料

• Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
  著者:: Gummesson, Evert, 1936-
  出版事項: (2002)
• Relationship marketing /
  著者:: Egan, John, 1952-, 等
  出版事項: (2005)
• Marketing management : a relationship approach /
  著者:: 417283 Hollensen, Svend
  出版事項: (2003)
• Relationship marketing : perspectives, dimensions and contexts /
  著者:: 391058 Harwood, Tracy, 等
  出版事項: (2008)
• Creating the marketing experience : new strategies for building relationships with your target market /
  著者:: 332708 Marconi, Joe
  出版事項: (2005)