How to Market to People Not Like You : "Know It or Blow It" Rules for Reaching Diverse Customers /
"Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a n...
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| Format: | text |
| Language: | eng |
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Hoboken, NJ. : Wiley,
2011
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