The Business of Influence : Reframing Marketing and PR for the Digital Age /
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Cent...
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| Format: | text |
| Language: | eng |
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The Atrium, Southern Gate, Chichester, West Sussex : Wiley,
2011
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