The Business of Influence : Reframing Marketing and PR for the Digital Age /

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Cent...

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Bibliographic Details
Main Author: Sheldrake, Philip, 1971-, author 527152
Format: text
Language:eng
Published: The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011
Subjects: