The Business of Influence : Reframing Marketing and PR for the Digital Age /

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Cent...

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Detalhes bibliográficos
Autor principal: Sheldrake, Philip, 1971-, author 527152
Formato: text
Idioma:eng
Publicado em: The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011
Assuntos:
Descrição
Resumo:Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.