The Business of Influence : Reframing Marketing and PR for the Digital Age /
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Cent...
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| Format: | text |
| Language: | eng |
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The Atrium, Southern Gate, Chichester, West Sussex : Wiley,
2011
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| Subjects: |
| _version_ | 1826449677806993408 |
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| author | Sheldrake, Philip, 1971-, author 527152 |
| author_facet | Sheldrake, Philip, 1971-, author 527152 |
| author_sort | Sheldrake, Philip, 1971-, author 527152 |
| collection | OCEAN |
| description | Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. |
| first_indexed | 2024-03-05T11:43:59Z |
| format | text |
| id | KOHA-OAI-TEST:464707 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:43:59Z |
| publishDate | 2011 |
| publisher | The Atrium, Southern Gate, Chichester, West Sussex : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4647072021-08-16T03:51:11ZThe Business of Influence : Reframing Marketing and PR for the Digital Age / Sheldrake, Philip, 1971-, author 527152 textThe Atrium, Southern Gate, Chichester, West Sussex : Wiley,2011©2011engMedia has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.Includes bibliographical references and index.Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.PSZ_JBInternet marketingMarketingPublic relationsInfluence (Psychology)URN:ISBN:9780470978627 |
| spellingShingle | Internet marketing Marketing Public relations Influence (Psychology) Sheldrake, Philip, 1971-, author 527152 The Business of Influence : Reframing Marketing and PR for the Digital Age / |
| title | The Business of Influence : Reframing Marketing and PR for the Digital Age / |
| title_full | The Business of Influence : Reframing Marketing and PR for the Digital Age / |
| title_fullStr | The Business of Influence : Reframing Marketing and PR for the Digital Age / |
| title_full_unstemmed | The Business of Influence : Reframing Marketing and PR for the Digital Age / |
| title_short | The Business of Influence : Reframing Marketing and PR for the Digital Age / |
| title_sort | business of influence reframing marketing and pr for the digital age |
| topic | Internet marketing Marketing Public relations Influence (Psychology) |
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