Brand Valued : How Socially Valued Brands Hold The Key To A Sustainable Future And Business Success /
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...
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| Format: | text |
| Language: | eng |
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Hoboken, NJ : John Wiley & Sons,
2011
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