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he social media MBA : your competitive edge in social media strategy development & delivery /

he social media MBA : your competitive edge in social media strategy development & delivery /

Includes index

Bibliographic Details
Main Authors: 530112 Holloman, Christer, Adeyeri, Eb
Format:
Language:eng
Published: Chichester, West Sussex, UK. ; Hoboken, N.J. : Wiley, 2012
Subjects:
Information technology
Social media
Customer relations
Internet marketing
Branding (Marketing)
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