We first : how brands and consumers use social media to build a better world /

We first : how brands and consumers use social media to build a better world /

Includes bibliographical references and index

Bibliographic Details
Main Author: 529634 Mainwaring, Simon
Format:
Language:eng
Published: New York : Palgrave Macmillan, 2011
Subjects:
Social responsibility of business
Capitalism
Social media
Branding (Marketing)
Internet marketing

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