Brilliant marketing plans : what to know and do to make a successful plan /
Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales c...
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Harlow, England ; New York : Pearson Prentice Hall,
2011
|
| Subjects: |