Advertising & IMC : Principles & Practice /
This ninth edition is further enriched by the inclusion of globally applicable case studies that focus on a host of well-known companies and events including the Olympics, the FIFA World Cup, Innocent Smoothies, and Leica Cameras to help you explore the issue of effective advertising.
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
New York : Pearson,
2012
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| Subjects: |