Fundamentals of strategy /
Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies.
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Harlow, England ; New York : Financial Times /Prentice Hall,
2012
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