Encyclopedia of sports management and marketing /

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...

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Bibliographic Details
Main Authors: Swayne, Linda E., Dodds, Mark
Format:
Language:eng
Published: Thousand Oaks, Calif. : Sage Publications, Inc, c201
Subjects: