Encyclopedia of sports management and marketing /
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...
| Main Authors: | , |
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| Format: | |
| Language: | eng |
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Thousand Oaks, Calif. : Sage Publications, Inc,
c201
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| Subjects: |
| _version_ | 1796742185265135616 |
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| author | Swayne, Linda E. Dodds, Mark |
| author_facet | Swayne, Linda E. Dodds, Mark |
| author_sort | Swayne, Linda E. |
| collection | OCEAN |
| description | "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- |
| first_indexed | 2024-03-05T11:54:55Z |
| format | |
| id | KOHA-OAI-TEST:468350 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:54:55Z |
| publishDate | c201 |
| publisher | Thousand Oaks, Calif. : Sage Publications, Inc, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4683502020-12-19T17:17:12ZEncyclopedia of sports management and marketing / Swayne, Linda E. Dodds, Mark Thousand Oaks, Calif. : Sage Publications, Inc,c2011.eng"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--Includes bibliographical references and indexv. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--PSZJBLSportsSports administrationSportsURN:ISBN:9781412973823 (hardback)URN:ISBN:9781412973823 (hbk. : v. 2)URN:ISBN:9781412973823 (hbk. : v. 3)URN:ISBN:9781412973823 (hbk. : v. 4) |
| spellingShingle | Sports Sports administration Sports Swayne, Linda E. Dodds, Mark Encyclopedia of sports management and marketing / |
| title | Encyclopedia of sports management and marketing / |
| title_full | Encyclopedia of sports management and marketing / |
| title_fullStr | Encyclopedia of sports management and marketing / |
| title_full_unstemmed | Encyclopedia of sports management and marketing / |
| title_short | Encyclopedia of sports management and marketing / |
| title_sort | encyclopedia of sports management and marketing |
| topic | Sports Sports administration Sports |
| work_keys_str_mv | AT swaynelindae encyclopediaofsportsmanagementandmarketing AT doddsmark encyclopediaofsportsmanagementandmarketing |