Encyclopedia of sports management and marketing /
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explor...
Main Authors: | Swayne, Linda E., Dodds, Mark |
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Format: | |
Language: | eng |
Published: |
Thousand Oaks, Calif. : Sage Publications, Inc,
c201
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Subjects: |
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