Pricing strategies : a marketing approach /
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the...
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| Format: | |
| Language: | eng |
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Thousand Oaks, Calif. : Sage Publications, Inc,
c201
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| _version_ | 1796742275239247872 |
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| author | 531550 Schindler, Robert |
| author_facet | 531550 Schindler, Robert |
| author_sort | 531550 Schindler, Robert |
| collection | OCEAN |
| description | "The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher. |
| first_indexed | 2024-03-05T11:56:06Z |
| format | |
| id | KOHA-OAI-TEST:468745 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:56:06Z |
| publishDate | c201 |
| publisher | Thousand Oaks, Calif. : Sage Publications, Inc, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4687452020-12-19T17:17:13ZPricing strategies : a marketing approach / 531550 Schindler, Robert Thousand Oaks, Calif. : Sage Publications, Inc,c2012eng"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.Includes bibliographical references and index"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.PSZKLLPricingMarketingURN:ISBN:9781412964746 (hbk.)URN:ISBN:1412964741 (hbk.) |
| spellingShingle | Pricing Marketing 531550 Schindler, Robert Pricing strategies : a marketing approach / |
| title | Pricing strategies : a marketing approach / |
| title_full | Pricing strategies : a marketing approach / |
| title_fullStr | Pricing strategies : a marketing approach / |
| title_full_unstemmed | Pricing strategies : a marketing approach / |
| title_short | Pricing strategies : a marketing approach / |
| title_sort | pricing strategies a marketing approach |
| topic | Pricing Marketing |
| work_keys_str_mv | AT 531550schindlerrobert pricingstrategiesamarketingapproach |