Qualitative consumer & marketing research /

Qualitative consumer & marketing research /

Includes bibliographical references (p. [211]-228) and index.

Detalhes bibliográficos
Principais autores: 391769 Belk, Russell W., Fischer, Eileen, 1959- 534926, Kozinets, Robert V., 1964- 534927
Formato: text
Idioma:eng
Publicado em: London : SAGE, 2013
Assuntos:
Marketing research
Consumers
Qualitative research
Descrição
Resumo:Includes bibliographical references (p. [211]-228) and index.

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