Qualitative consumer & marketing research /
Includes bibliographical references (p. [211]-228) and index.
Main Authors: | 391769 Belk, Russell W., Fischer, Eileen, 1959- 534926, Kozinets, Robert V., 1964- 534927 |
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Format: | text |
Language: | eng |
Published: |
London : SAGE,
2013
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Subjects: |
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