Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
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| Formato: | text |
| Idioma: | eng |
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New York, NY. : McGraw-Hill,
2012
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