Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /

Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate you...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Bates, Suzanne. 268118
स्वरूप: text
भाषा:eng
प्रकाशित: New York, NY. : McGraw-Hill, 2012
विषय: