The market research toolbox : a concise guide for beginners /
"An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the var...
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| Language: | eng |
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Thousand Oaks, Calif. : Sage Publications,
c201
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