Marketing plans : a complete guide in pictures /
Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : th...
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Chichester, U.K. : Wiley,
2012
|
| Subjects: |