Advertising fundamentals/

Antzeko izenburuak

• The fundamentals of advertising/
  nork: 219204 Wilmshurst, John
  Argitaratua: (1985)
• Advertising /
  nork: 339525 Norris, James S.
  Argitaratua: (1990)
• Which ad pulled best? : 40 case histories on how to write and design ads that work /
  nork: 373943 Purvis, Scott C., et al.
  Argitaratua: (2003)
• Cases in advertising and communications management/
  nork: 290521 Greyser, Stephen A., et al.
  Argitaratua: (1992)
• Advertising management /
  nork: 254820 Krishnamurthi, Kavita
  Argitaratua: (2007)