Chinese consumer psychological traits effect on luxury brands consumption /

Chinese consumer psychological traits effect on luxury brands consumption /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Chen Yan, author, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2012
Subjects:
Brand name products

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