Customer-oriented marketing strategy : theory and practice /

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Detalhes bibliográficos
Principais autores:	Dalgic, Tevfik., Yeniceri, Tulay.
Formato:
Idioma:	eng
Publicado em:	New York : Business Expert ; London : McGraw-Hill [distributor], 2013
Assuntos:	Marketing. Consumer satisfaction. Relationship marketing. Customer relations. Marketing

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