Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2012
|
| Subjects: |
| _version_ | 1796746044487237632 |
|---|---|
| author | Ding, Zhi Hsiang, 1989- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Ding, Zhi Hsiang, 1989- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Ding, Zhi Hsiang, 1989- author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012 |
| first_indexed | 2024-03-05T12:48:34Z |
| format | |
| id | KOHA-OAI-TEST:486181 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:48:34Z |
| publishDate | 2012 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4861812020-12-19T17:17:56ZEngaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / Ding, Zhi Hsiang, 1989- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2012engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012Includes bibliographical references : p. 73-82.PRZSLFacebook (Electronic resource)Social mediaInternet marketing |
| spellingShingle | Facebook (Electronic resource) Social media Internet marketing Ding, Zhi Hsiang, 1989- author Noor Hazarina Hashim, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / |
| title | Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / |
| title_full | Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / |
| title_fullStr | Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / |
| title_full_unstemmed | Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / |
| title_short | Engaging stakeholders through social networking : a study on how food and beverage companies are using Facebook / |
| title_sort | engaging stakeholders through social networking a study on how food and beverage companies are using facebook |
| topic | Facebook (Electronic resource) Social media Internet marketing |
| work_keys_str_mv | AT dingzhihsiang1989author engagingstakeholdersthroughsocialnetworkingastudyonhowfoodandbeveragecompaniesareusingfacebook AT noorhazarinahashimsupervisor engagingstakeholdersthroughsocialnetworkingastudyonhowfoodandbeveragecompaniesareusingfacebook AT fakultipengurusandanpembangunansumbermanusia engagingstakeholdersthroughsocialnetworkingastudyonhowfoodandbeveragecompaniesareusingfacebook |