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Dimensions of brand equity and...
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Dimensions of brand equity and their effects on customer loyalty in mobile phone industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012
Bibliographic Details
Main Authors:
Hue, Seow Wei 639544
,
Mohd. Shoki Md. Ariff, supervisor 187604
,
Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:
eng
Published:
2012
Subjects:
Brand name products
Customer loyalty
Cell phones
Holdings
Description
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