Dimensions of brand equity and their effects on customer loyalty in mobile phone industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Podrobná bibliografie
Hlavní autoři: Hue, Seow Wei 639544, Mohd. Shoki Md. Ariff, supervisor 187604, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Médium:
Jazyk:eng
Vydáno: 2012
Témata: