Dimensions of brand equity and their effects on customer loyalty in mobile phone industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors:	Hue, Seow Wei 639544, Mohd. Shoki Md. Ariff, supervisor 187604, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2012
Subjects:	Brand name products Customer loyalty Cell phones

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