Service quality, customer satisfaction and customer loyalty : a case study in Watson's Personal Care Store, Taman Universiti, Skudai, Johor /

Service quality, customer satisfaction and customer loyalty : a case study in Watson's Personal Care Store, Taman Universiti, Skudai, Johor /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Ang, Chin Chin, 1989- author, Inda Sukati, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2012
Subjects:
Consumer satisfaction
Customer loyalty
Stores, Retail

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