The impact of brand credibility and personality on purchase intention of Padini /

Project Paper (Sarjana Muda Pengurusan (Pemasaran))-Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors:	Muhammad Bayu Yusra, 1988-, Ahmad Sharifuddin Shamsuddin 216045, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2012
Subjects:	Brand loyalty

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