The impact of brand credibility and personality on purchase intention of Padini /

The impact of brand credibility and personality on purchase intention of Padini /

Project Paper (Sarjana Muda Pengurusan (Pemasaran))-Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors: Muhammad Bayu Yusra, 1988-, Ahmad Sharifuddin Shamsuddin 216045, Fakulti Pengurusan 538641
Format:
Language:eng
Published: 2012
Subjects:
Brand loyalty
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran))-Universiti Teknologi Malaysia, 2012

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