The impact of brand credibility and personality on purchase intention of Padini /
Project Paper (Sarjana Muda Pengurusan (Pemasaran))-Universiti Teknologi Malaysia, 2012
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2012
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| _version_ | 1826454159416623104 |
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| author | Muhammad Bayu Yusra, 1988- Ahmad Sharifuddin Shamsuddin 216045 Fakulti Pengurusan 538641 |
| author_facet | Muhammad Bayu Yusra, 1988- Ahmad Sharifuddin Shamsuddin 216045 Fakulti Pengurusan 538641 |
| author_sort | Muhammad Bayu Yusra, 1988- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran))-Universiti Teknologi Malaysia, 2012 |
| first_indexed | 2024-03-05T12:48:55Z |
| format | |
| id | KOHA-OAI-TEST:486302 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T12:48:55Z |
| publishDate | 2012 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4863022022-02-22T01:28:58ZThe impact of brand credibility and personality on purchase intention of Padini / Muhammad Bayu Yusra, 1988- Ahmad Sharifuddin Shamsuddin 216045 Fakulti Pengurusan 538641 2012engProject Paper (Sarjana Muda Pengurusan (Pemasaran))-Universiti Teknologi Malaysia, 2012Includes bibliographical referencesPRZSLBrand loyalty |
| spellingShingle | Brand loyalty Muhammad Bayu Yusra, 1988- Ahmad Sharifuddin Shamsuddin 216045 Fakulti Pengurusan 538641 The impact of brand credibility and personality on purchase intention of Padini / |
| title | The impact of brand credibility and personality on purchase intention of Padini / |
| title_full | The impact of brand credibility and personality on purchase intention of Padini / |
| title_fullStr | The impact of brand credibility and personality on purchase intention of Padini / |
| title_full_unstemmed | The impact of brand credibility and personality on purchase intention of Padini / |
| title_short | The impact of brand credibility and personality on purchase intention of Padini / |
| title_sort | impact of brand credibility and personality on purchase intention of padini |
| topic | Brand loyalty |
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