Purchase intention of green product among generation-Y /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Bibliographic Details
Main Authors:	582727 Teo, Shieh Lin, Noor Hazarina Hashim, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2012
Subjects:	Green marketing Consumer behavior Purchasing

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